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Found 2 from your keywords: author=Sheehan, Kim

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Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

Edition: -
ISBN/ISSN: 9780367620745
Collation: 195 p. ; 23 cm.
Series Title: -
Call Number: 659.1 Kel a

Availability1

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Advertising media planning : a brand management approach. Fourth Edition

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Jugenheimer, Donald W Kelley, Larry D Sheehan, Kim Sheehan, Kim Bartel,

Edition: Fourth Edition
ISBN/ISSN: 9780765640901
Collation: -
Series Title: -
Call Number: 659.11 Kel a

Edition: Fourth Edition
ISBN/ISSN: 9780765640901
Collation: -
Series Title: -
Call Number: 659.11 Kel a

Availability3

MARC Download Cite