Advertising & IMC : principles & practice. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781292262062

Collation

664 p. ; 28 cm.

Series Title

-

Call Number

659.1 Mor a

Handbook of visual communication research : theory, methods, and media

Examines traditional visual communication theories/methodologies as well as innovative methodologies that extend traditional research boundaries. For advanced students/researchers in visual communication, advertising, persuasion, and other visual media studies.

Advertising & IMC : principles & practice. Tenth Edition

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing …

Advertising: Principles & Practice. Eighth Edition

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

Advertising

Sebuah buku teks yang harus dibaca untuk mempelajari bagaimana menjalankan profesi advertising secara efektif dan efisien, baik di level akademis maupun praktis. Setiap bab dari buku ini diawali dengan contoh kasus advertising yang memenangkan penghargaan intersional. Keistimewaan buku ini menyajikan prinsip pokok dan praktik advertising yang efektif beserta contoh kampanye advertising yang dib…