Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Public Relations. Second Edition

Edition

Second Edition

ISBN/ISSN

9780230549302

Collation

-

Series Title

-

Call Number

659.2 Dav p

Effective public relations. Ninth Edition

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Media public relations

Edition

-

ISBN/ISSN

9786022622239

Collation

199 p.

Series Title

-

Call Number

659.2 Hid m

Cutlip and Center's effective public relations. Eleventh Edition

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Media Relations Konsep, Pendekatan, Dan Praktik

Edition

-

ISBN/ISSN

9793782129

Collation

-

Series Title

-

Call Number

659.2 Iri m

The social media strategist : build a successful program from the inside out

Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.” —George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The S…

The handbook of strategic public relations and integrated marketing communica…

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as w…

Full frontal Public relations PR

A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.

PR dan Marketing Politik 2014

Edition

-

ISBN/ISSN

9786021866658

Collation

620 p. : ill. ; 21 cm.

Series Title

-

Call Number

659.2 Mul p

Effective Public Relations. Ninth Edition

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Media Writing Print, Broadcast, Online, and Public Relations. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781032495804

Collation

455 p. ; 26 cm.

Series Title

-

Call Number

808.066302 Whi m

Planning and managing public relations campaigns : a strategic approach. Four…

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managing Public Relations Campaigns" provides a revised and more dynamic 12-step planning modelto help all practitioners implement and run a campaign. With n…

Evaluating public relations : a guide to planning, research and measurement. …

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Creativity in public relations. Third Edition

Edition

Third Edition

ISBN/ISSN

9780749448233

Collation

-

Series Title

-

Call Number

659.222 Gre c

Advertising and public relations research. Second Edition

Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs. To fit the purpose of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research…

A manager's guide to PR projects : a practical approach. Second Edition

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the p…

Portfolio building activities in social media : exercises in strategic commun…

Edition

Second Edition

ISBN/ISSN

9781071828038

Collation

141 p. ; 26 cm.

Series Title

-

Call Number

302.231 Fre p

Online public relations : a practical guide to developing an online strategy …

[First published in 2001 by Kogan Page Limited.].

Advertising now! Online

This second installment in Taschen's advertising series joins 'Advertising Now! Print' and the forthcoming 'Advertising Now! Films' to provide a complete study of commercial communication in the world today.