Max-e-marketing in the net future : The seven imperatives for outsmarting the…

Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

101 Social media tactics for nonprofits a field guide

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to …

Brand Real

Bretherick's Handbook of Reactive Chemical Hazards is an assembly of all reported risks such as explosion, fire, toxic or high-energy events that result from chemical reactions gone astray, with extensive referencing to the primary literature. It is designed to improve safety in laboratories that perform chemical synthesis and general research, as well as chemical manufacturing plants. Entries …

Emotional Branding ; the new paradigm for connecting brands to people

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now b…

City Branding Theory and Cases

Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

The user's journey : storymapping products that people love

"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.…

Permission Marketing : Turning Strangers into Friends, and Friends into Custo…

Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it.

Principles of marketing : an Asian perspective. Fourth Edition

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

Retail Management : a strategy approach. Tenth Edition

[This volume] is designed as a one-semester text for students of retailing or retail management. -Pref.

Electronic commerce : security, risk management, and control. Second Edition

The field of electronic commerce has grown rapidly over the past few years. Major corporations and even small businesses are using electronic commerce as a channel of distribution. This growth has led to the need for business students to understand the security, risk management, and control issues related to electronic commerce.

E-commerce : business, technology and society. Fourth Edition

This comprehensive guide to e-commerce emphasizes the three major driving forces behind e-commerce, to provide a coherent conceptual framework for understanding the field: technology change, business development and social issues.

Basic Marketing Research : a decision-making approach. Third Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Marketing management : an Asian perspective. Sixth Edition

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

Basic Marketing : A global managerial approach. Sixteenth Edition

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic marketing : a marketing strategy planning approach. Nineteenth Edition

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Designing and Managing the Supply Chain: Concepts, Strategies and Case Studie…

As the most up-to-date, cutting-edge supply chain management book on the market, the Third Edition of Designing and Managing the Supply Chain discusses the problems, models and concepts derived from issues related to effective supply chain management.While many core supply chain management issues are interrelated, the authors have tried to make each chapter as self-contained as possible so that…

Strategic market management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781119441434

Collation

380 p. ; 24 cm.

Series Title

-

Call Number

658.802 Aak s

Services marketing : integrating customer focus across the firm. Seventh Edition

This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

Basic marketing research. Fourth Pearson New Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

E-Business and E-Commerce Management. Third Edition

Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.