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Found 1 from your keywords: author=McCarthy, Jerome

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Basic Marketing : A global managerial approach. Sixteenth Edition

Cannon, Joseph P McCarthy, Jerome Perreault, William D

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Edition: Sixteenth Edition
ISBN/ISSN: 9780071277471
Collation: xxxvi, 790 hlm (I 36, G10). ; 24 cm.
Series Title: -
Call Number: 658.822 Can b

Availability3

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