The marketing game! : with student CD-Rom. Third Edition

Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.

Basic Marketing : A global managerial approach. Sixteenth Edition

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic marketing : a marketing strategy planning approach. Nineteenth Edition

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Basic Marketing: A Marketing Strategy Planning Approach. Seventeenth Edition

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to …

The Marketing Game Third Edition

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2-1211 CHA t

Basic marketing : A global-managerial approach

Includes bibliographical references and indexes

The Marketing Game! Student Software and Multimedia Tutorials

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658.80222 Mas t