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Found 2 from your keywords: author=Cannon, Joseph P
cover
Basic Marketing : A global managerial approach. Sixteenth Edition
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Cannon, Joseph PMcCarthy, JeromePerreault, William D

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Edition
Sixteenth Edition
ISBN/ISSN
9780071277471
Collation
xxxvi, 790 hlm (I 36, G10). ; 24 cm.
Series Title
-
Call Number
658.822 Can b
cover
Basic Marketing: A Marketing Strategy Planning Approach. Seventeenth Edition
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Cannon, Joseph P.Perreault, William D.McCarthy, Edmund J.

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to …

Edition
Seventeenth Edition
ISBN/ISSN
9780073381053
Collation
-
Series Title
-
Call Number
658.820 Per b