Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
[This volume] is designed as a one-semester text for students of retailing or retail management. -Pref.
Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.