Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index

Strategic management : competitiveness & globalization : concepts and cases. …

Edition

Fourteenth Edition

ISBN/ISSN

9789815160604

Collation

363 p. ; 28 cm.

Series Title

-

Call Number

658.4 Hit s

Innovation and Entrepreneurship

This is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students, primarily for those studying business and management studies, but also engineering and science degrees with management courses.

Strategic management and business policy : globalisation, innovation and sust…

For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip stu…

Trout on strategy : capturing mindshare, conquering markets

Publisher Description

Disruption

Dalam buku ini, Rhenald Kasali dengan menjabarkan mengenai fenomena yang seperti hadir lalu menang sebagai pendatang baru dengan inovasi yang seolah akan mematikan yang sudah ada.

Pertajam Kompetensi Anda Melalui Personal Balanced Scorecard Sinergikan Ambis…

Edition

-

ISBN/ISSN

9789794421936

Collation

xxii, 247 p. ; 24 cm.

Series Title

-

Call Number

658.401222 Ram p

Technology And Competitive Strategy : Perspectives for innovators, differenti…

Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book's unique contributions lie in the classification of firms based…

The balanced scorecard : translating strategy into action

Edition

-

ISBN/ISSN

9780875846514

Collation

-

Series Title

-

Call Number

658.30022 Kap t

Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic …

Strategic management : concepts and cases : a competitive advantage approach.…

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-de…

Strategic management. Sixth Edition

Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks

Digital marketing : a practical approach. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367706593

Collation

355 p. ; 25 cm.

Series Title

-

Call Number

658.84 Cha d

The Business Model Navigator: The Strategies Behind the Most Successful Compa…

Edition

Second Edition

ISBN/ISSN

9781292327129

Collation

424 p. ; 24 cm.

Series Title

-

Call Number

658.4 Gas b

Principles of strategic management. Third Edition

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate…

Fourth generation management : the new business consciousness

How the evolution of management and the revolution in quality are converging--and what it means for business and the nation. Building upon the principles of W. Edwards Deming, this landmark book takes management practice and the next phase of the Quality Revolution into the 21st century. 25 illustrations.

Strategic planning for public relations. Fourth Edition

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Strategic market management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781119441434

Collation

380 p. ; 24 cm.

Series Title

-

Call Number

658.802 Aak s

Business model innovation : concepts, analysis, and cases. Second Edition

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamenta…

Strategic management in the media : from theory to practice. Second Edition

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich a…