Managing innovation : integrating technological, market and organizational ch…

In this seventh edition, we continue our tradition of differentiating our work from that of others by developing its unique characteristics: Strong evidence-based approach to the understanding and practice of managing innovation, drawing upon thousands of research projects, and "Research Notes" on the very latest research findings. Managing Innovation had more than 11,000 citations in Google Sc…

Innovation and Entrepreneurship

This is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students, primarily for those studying business and management studies, but also engineering and science degrees with management courses.

Managing innovation : integrating technological, market and organizational ch…

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organizati…

Creativity for innovation management : tools and techniques for creative thin…

Edition

Second Edition

ISBN/ISSN

9781032127699

Collation

271 p. ; 24 cm.

Series Title

-

Call Number

658.4063 Gol c

Creativity for Innovation Management

The book is an applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike mange technique-oriented studies, this book will combine theroy and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.