Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Smith, Ronald D.

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Strategic planning for public relations. Fourth Edition

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Edition: Fourth Edition
ISBN/ISSN: 9780415506762
Collation: 520 p. ; 24 cm.
Series Title: -
Call Number: 659.2 Smi s

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