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Innovators in digital news
News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Wh…
- Edition
- -
- ISBN/ISSN
- 9781784534165
- Collation
- -
- Series Title
- -
- Call Number
- 070.4 kun c
Strategic management in the media : from theory to practice. Second Edition
'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich a…
- Edition
- Second Edition
- ISBN/ISSN
- 9781473929500
- Collation
- 237 p. ; 25 cm.
- Series Title
- -
- Call Number
- 302.23068 Kun s
Strategic Management In The Media: Theory to Practice
Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newsp…
- Edition
- -
- ISBN/ISSN
- 9781412903134
- Collation
- 248 p ; 24 cm
- Series Title
- -
- Call Number
- 302.23 Kun s
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