Principles of Contemporary Marketing. Fourteenth International Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Advertising and promotion : an integrated marketing communications perspectiv…

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…

The marketing challenge

The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.

101 Ways to Promote Your Business

Do you need to improve an area of your business skills? Do you need a quick source of information? Each title contains 101 ways in which to learn and improve new skills to make you a success at work and at home.

Power pricing : how managing price transforms the bottom line

In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore

Advertising, promotion, and other aspects of integrated marketing communicati…

Edition

Tenth Edition

ISBN/ISSN

9781337282659

Collation

635 p. ; 28 cm.

Series Title

-

Call Number

658.82 Shi a

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Strategic advertising management. Fifth Edition

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Sales promotion : how to create and implement campaigns that really work. Fif…

-how to be creative --

Integrated marketing communications : strategic planning perspectives. Fourth…

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Convergence marketing : Running with the centaurs

Preface: Running with the Centaur "A businessman is a hybrid of a dancer and a calculator." —Paul Valery, French Poet and Philosopher The Internet revolution didn't turn out to be anything like we thought it would be. At the end of the 1990s, the discussion of many observers, we among them, focused on the rise of the "cyberconsumer" and the emergence of "Internet marketing." At the extreme, t…

Service Marketing : People, Technology, Strategy. Sixth Edition

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Operations Management. Ninth Pearson International Edition

This ninth edition allows students to apply what they've learned to real company challenges & best practices by offering a multitude of problems in the text & integrated case studies, including a new focus on the Darden Restaurants.

Menjadi Penjual Sukses dengan Selling Skills

Edition

-

ISBN/ISSN

979206527x

Collation

126 p.

Series Title

-

Call Number

658.82 Tei m

Basic Marketing : A global managerial approach. Sixteenth Edition

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic Marketing: A Marketing Strategy Planning Approach. Seventeenth Edition

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to …

Services marketing : people, technology, strategy. Seventh Edition.

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

How to be better at¿marketing

This practical book covers all aspects of the marketing function. It sets out the fundamentals the reader needs to know to successfully market a product or service above competitors and offers case studies and examples for improving marketing techniques.