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Found 2 from your keywords: author=Percy, Larry
cover
Strategic advertising management. Fifth Edition
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Percy, LarryElliott, Richard HRossiter, John R.

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Edition
Fifth Edition
ISBN/ISSN
9780198703655
Collation
xxiv, 429 p. ; 25 cm.
Series Title
-
Call Number
659.1 Per s
cover
Strategic integrated marketing communication : theory and practice
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Percy, Larry

This is a textbook which deals with all aspects of IMC from a strategic perspective. Corporate image, identity, and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this.

Edition
-
ISBN/ISSN
9781138058323
Collation
-
Series Title
-
Call Number
305 Per s