Services marketing : people, technology, strategy

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Services marketing : people, technology, strategy

Statement of Responsibility

Author(s)

Lovelock, Christopher - Personal Name

Grade (for Thesis)

Edition

7

Call Number

658.822 Lov s

ISBN/ISSN

9780273756064

Subject(s)

SALES PROMOTION

Classification

658.822

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2011

Publishing Place

New Jersey

Collation

648 p.

Specific Detail Info

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