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Found 2 from your keywords: author=Boone, Louis E.
cover
Principles of Contemporary Marketing. Fourteenth International Edition
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Boone, Louis E.Kurtz, David L.

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Edition
Fourteenth International Edition
ISBN/ISSN
9780324828085
Collation
670 p.
Series Title
-
Call Number
658.8 Kot p
cover
Contempory Business
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Boone, Louis E.

Learn the business language you need to feel confident in taking the first steps toward becoming successful business majors and successful business people with Boone and Kurtz's best-selling CONTEMPORARY BUSINESS and its accompanying Audio CD-ROM. You'll find all the most important introductory business topics, using the most current and interesting examples happening right now in the business …

Edition
-
ISBN/ISSN
9780324225129
Collation
622 p.
Series Title
-
Call Number
658.21 Boo c