International management : managing across borders and cultures. Ninth Global…

For courses in international business, international management, and general management. Management Around the World: Business Strategies and Interpersonal Skills International Business is conducted around the globe across cultures, languages, traditions, and a range of economic, political, and technological landscapes. International Management: Managing Across Borders and Cultures examines the…

Marketing : real people, real choices. Ninth Edition

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really …

Advertising, promotion and other aspects of integrated marketing communicatio…

Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerg…

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Effective Public Relations. Ninth Edition

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Consumer Behavior: Buying, Having, and Being. Eighth Edition

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Making the team : a guide for managers. Eighth Edition

An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

Information Systems Management in Practice. Eighth Edition

For graduate and undergraduate courses in IT management and IT strategy. The authors utilize their years of working with companies on IT management / strategy to provide students with a practical look at the evolution of IT in business.

Organizational Behavior. Eighth Edition

Overview: Organizational Behavior, Eighth Edition, continues in its tradition of being an up-to-date, relevant and user-driven textbook. Kreitner and Kinicki's approach to organizational behavior is based on the authors’ belief that reading a comprehensive textbook is hard work, but that the process should be interesting and sometimes fun. Thus, they consistently attempt to find a way to…

Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Quality and performance excellence : management, organization, and strategy. …

QUALITY AND PERFORMANCE EXCELLENCE, 8e presents the basic principles and tools associated with quality and performance excellence through cutting-edge coverage that includes the latest thinking and practices from the field. This proven text has three primary objectives: familiarize students with the basic principles and methods, show how these principles and methods have been put into effect in…

Interpreting engineering drawings. Eighth Edition

INTERPRETING ENGINEERING DRAWINGS, 8th EDITION offers comprehensive, state-of-the-art training that shows readers how to create professional-quality engineering drawings that can be interpreted with precision in today's technology-based industries. This flexible, user-friendly textbook offers unsurpassed coverage of the theory and practical applications that you'll need as readers communicate t…

Financial Accounting IFRS. Eighth Edition

Fully revised to include International Financial Reporting Standards throughout, the Global Edition of Financial Accounting helps you understand the key concepts and master the accounting cycle. For introductory courses in Financial Accounting taught from a more traditional “preparer” approach and based on International Financial Reporting Standards (IFRS)! Financial Accounting Global Editi…

Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic …

Ashrae Pocket Guide for Air Conditioning, Heating, Ventilation, Refrigeration…

The ASHRAE Pocket Guide is packed with practical and useful information and is designed for immediate use. This eighth edition, revised and expanded for 2013, includes properties for new refrigerants, new data on refrigerant safety, ventilation requirements for residential and nonresidential occupancies, occupant thermal comfort, extensive data on sound and vibration control, thermal storage, r…

Managerial accounting. Eighteenth Edition

Edition

Eighteenth Edition

ISBN/ISSN

9781266248610

Collation

794 p. ; 28 cm.

Series Title

-

Call Number

658.1511 Gar m

Fundamentals of Logic Design. Seventh Edition

Updated with modern coverage, a streamlined presentation, and excellent companion software, this seventh edition of FUNDAMENTALS OF LOGIC DESIGN achieves yet again an unmatched balance between theory and application. Authors Charles H. Roth, Jr. and Larry L. Kinney carefully present the theory that is necessary for understanding the fundamental concepts of logic design while not overwhelming st…

Integrated advertising, promotion & marketing communications. Seventh Edition

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotion…

New Venture Creation: Entrepreneurship For The 21st Century. Seventh Edition

The authors cover the process of getting a new venture started, growing the venture, and successfully harvesting it.

Intermediate Accounting. Seventeenth Edition

Study the central activities of a business, including today's hot topics, to learn accounting principles! INTERMEDIATE ACCOUNTING, International Edition presents a user/decision-making approach, combined with the necessary coverage of GAAP, to help you understand accounting in terms of what goes on in an actual business. The text's efficient format is not overwhelming, and it blends the core co…