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Supplementary Problems for Fundamentals of Momentum, Heat, and Mass Transfer.…
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
- Edition
- Seventh Asia Edition, 2024
- ISBN/ISSN
- 9781119660729
- Collation
- iv, 118 p. ; 29 cm.
- Series Title
- -
- Call Number
- 620.106 Wel s
The professional chef. Tenth Edition
A constant in-the-kitchen resource for culinary students and culinary professionals, The Professional Chef teaches proper culinary technique and includes nearly 900 recipes for instruction and inspiration.
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781119490951
- Collation
- xi, 885 p. ; 29 cm.
- Series Title
- -
- Call Number
- 641.57 Cul p
Operational risk management : a complete guide for banking and fintech. Secon…
This book also provides insight into some of the (often noto-rious) operational risk events that have occurred in the past 10 years, with analysis of the JPMorgan Whale event, the Archegos Credit Suisse event, the UBS and Société Générale unauthorized trading scandals, the reputational risk events related to LIBOR and the recent Australian Banking scandals, the Knight Capital technology mis…
- Edition
- Second edition, 2022
- ISBN/ISSN
- 9781119836049
- Collation
- 381 p. ; 29 cm.
- Series Title
- Wiley finance series
- Call Number
- 658.155 Gir o
Managing innovation : integrating technological, market and organizational ch…
Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation
- Edition
- Eighth Edition, 2025
- ISBN/ISSN
- 9781394252060
- Collation
- xxiii, 628 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.514 Tid m
Ongoing crisis communication : Planning, managing, and responding. Third Edition
Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. He reviews the latest research, explains how crisis communication can …
- Edition
- Third Edition
- ISBN/ISSN
- 9781412983105
- Collation
- 231 p.
- Series Title
- -
- Call Number
- 658.405 Coo o
PR strategy and application : managing influence
PR Strategy and Application is a comprehensive text that situates Public Relations in a context for the 21 st century, as a set of tools not just for the advertising executive and the reputation manager, but also for the activist, the diplomat, the crisis manager, and the homeland security officer.Explores the ways that PR pervades our culture and society with both positive and negative effects…
- Edition
- -
- ISBN/ISSN
- 9781405144070
- Collation
- viii, 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
Principles of structural design : wood, steel, and concrete. Third Edition
Timber, steel, and concrete are common engineering materials used for designing and constructing structures. The choice of material depends upon the type of structures, availability of material, and the preference of designer.The design practices the code requirements of each material are very different. In this updated edition, the elemental designs of individual components of each material ar…
- Edition
- Third Edition
- ISBN/ISSN
- 9781138493537
- Collation
- -
- Series Title
- -
- Call Number
- 624.1771 Gup p
Building climate : An encyclopaedia on architecture, landscape architecture a…
The book is intended to explain, arouse curiosity, reveal solutions, and remove the perceived hurdles on the way to net zero - a reminder of the importance of building for the future of our planet.
- Edition
- -
- ISBN/ISSN
- 9783909928774
- Collation
- -
- Series Title
- -
- Call Number
- 640 Mar b
Lean branding : creating dynamic brands to generate conversion
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…
- Edition
- -
- ISBN/ISSN
- 9781492054191
- Collation
- 272 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Bus l
Information technology project management. Ninth Edition
Develop a strong understanding of IT project management as you learn to apply today’s most effective project management tools and techniques with the unique approach found in Schwalbe's INFORMATION TECHNOLOGY PROJECT MANAGEMENT, 9E. Examine the latest developments and skills as you prepare for the Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) exams.…
- Edition
- Ninth Edition
- ISBN/ISSN
- 9781337101356
- Collation
- 560 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.404 Sch i
Strategic management of technological innovation. Sixth Edition
Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the b…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781260565799
- Collation
- 345 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.575 Sch s
Restaurant financial management : a practical approach
This new book provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business.
- Edition
- -
- ISBN/ISSN
- 9781771886451
- Collation
- 285 p. ; 25 cm.
- Series Title
- -
- Call Number
- 647.9406 Jun r
Entrepreneurship : successfully launching new ventures. Sixth Global Edition
For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily re…
- Edition
- Sixth Global Edition
- ISBN/ISSN
- 9781292255330
- Collation
- 617 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.421 Bar e
Human nutrition : science for healthy living
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical emphasis appeals to all, but is of particular relevance to those studying nutrition, dietetics, or health science professions, including nursing. Real-life and clinical examples, statistics, and evidenc…
- Edition
- -
- ISBN/ISSN
- 9780073402529
- Collation
- 661 p. ; 29 cm.
- Series Title
- -
- Call Number
- 612.3 Ste h
Business principles and management. Twelfth Edition
BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore…
- Edition
- Twelfth Edition
- ISBN/ISSN
- 9780538444682
- Collation
- 723 p. ; 29 cm.
- Series Title
- -
- Call Number
- 650 Shi b
Strategic media relations in the age of information : an evidence-based approach
This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…
- Edition
- First Edition
- ISBN/ISSN
- 9780190844271
- Collation
- 286 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Sup s
Digital strategies : data-driven public relations, marketing, and advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
- Edition
- -
- ISBN/ISSN
- 9780190925390
- Collation
- 249 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Lut d
Understanding digital marketing : marketing strategies for engaging the digit…
In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9781789666014
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Rya u
Entrepreneurial finance. Seventh Edition
Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9789814986229
- Collation
- 696 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.15 Lea e
Strategic communication : public relations at work
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin ...
- Edition
- -
- ISBN/ISSN
- 9781760876432
- Collation
- -
- Series Title
- -
- Call Number
- 659.2 Joh s
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