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Managing corporate social responsibility : A communication approach
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around …
- Edition
- -
- ISBN/ISSN
- 9781444336450
- Collation
- 180 p.
- Series Title
- -
- Call Number
- 658.408 Coo m
A primer crisis communication theory : the fusion of theory and practice
The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.
- Edition
- -
- ISBN/ISSN
- 9781032745794
- Collation
- x, 208 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.408 Fra p
Ongoing crisis communication : Planning, managing, and responding. Third Edition
Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. He reviews the latest research, explains how crisis communication can …
- Edition
- Third Edition
- ISBN/ISSN
- 9781412983105
- Collation
- 231 p.
- Series Title
- -
- Call Number
- 658.405 Coo o
PR strategy and application : managing influence
PR Strategy and Application is a comprehensive text that situates Public Relations in a context for the 21 st century, as a set of tools not just for the advertising executive and the reputation manager, but also for the activist, the diplomat, the crisis manager, and the homeland security officer.Explores the ways that PR pervades our culture and society with both positive and negative effects…
- Edition
- -
- ISBN/ISSN
- 9781405144070
- Collation
- viii, 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
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