Advertising: Principles & Practice. Eighth Edition

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

Public relations writing : pendekatan teoretis dan praktis

Edition

-

ISBN/ISSN

9793782242

Collation

244 p.

Series Title

-

Call Number

659.2 Iri p

Public relations writing : teknik produksi media public relations dan publisi…

Edition

Edisi Kedua

ISBN/ISSN

9786029413083

Collation

294 p

Series Title

-

Call Number

659.2 Kri p

Reputation management : the key to successful public relations and corporate …

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputati…

Reputation management : the key to successful public relations and corporate …

Edition

Fourth Edition

ISBN/ISSN

9780815376972

Collation

438 p. ; 27 cm.

Series Title

-

Call Number

659.2 Doo r

The theory and practice of change management. Fifth Edition

Providing an examination of the key theoretical perspectives on organisational change, this text clearly demonstrates how the various themes can be applied within organisations to deal with the issues arising from organisational change.

Foodservice management : principles and practices. Thirteenth Edition

This is today's most comprehensive, current, and practical overview of foodservice operations and the business principles needed to manage them successfully. The book covers all core topics, including food safety, organizational design, human resources, performance improvement, finance, equipment, design, layout, and marketing.

Front office management in hospitality lodging operations. Third Edition

An Instructor's Manual is available to institutions adopting the book. Please contact: [email protected] Front Office Management in Hospitality Lodging Operations offers comprehensive coverage of topics related to front office operations, including a review of technologies currently in use, and an array of situations students and professionals re bound to find on the job. Written with the fut…

Intermediate accounting. Fourth Edition

Essential knowledge of International Financial Reporting Standards for students of global accounting This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accoun…

Intermediate accounting: IFRS Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9781394276028

Collation

-

Series Title

-

Call Number

657.044 Kie i

The Management of Technology and Innovation A strategic Approach. First Edition

Are you looking for the perfect tool to guide you in today's fast paced business world? In THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH you will find an integrated text that bridges the gap between business strategy and innovation. With the combination of current theory and real-world decision making tools, you will soon be on the road to success!

Innovation management and new product development. Seventh Edition

Edition

Seventh Edition.=

ISBN/ISSN

9781292251523

Collation

54625 p.

Series Title

-

Call Number

658.575 Tro i

Innovation management and new product development. Fifth Edition

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Services marketing : people, technology, strategy. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781944659820

Collation

665 p. ; 28 cm.

Series Title

-

Call Number

658.822 Lov s

Services marketing : people, technology, strategy. Eighth Edition

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…

Services marketing : people, technology, strategy. Seventh Edition.

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Designing brand identity : an essential guide for the whole branding team. Fo…

Edition

Fourth Edition

ISBN/ISSN

9781118099209

Collation

-

Series Title

-

Call Number

658.827 Whe d

Designing brand identity : an essential guide for the whole branding team. Fi…

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best…

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fifth Edition

ISBN/ISSN

9781292314969

Collation

-

Series Title

-

Call Number

658.827 Kel s

Delivering value with BIM : a whole-of-life approach

Introduction -- The need for regional and national leadership -- Industry-wide national case studies -- UK BIM Task Group -- US General Services Administration (GSA) -- Swedish Transport Administration (Trafikverket) -- The Australian transport and infrastructure industry -- The case for organisational leadership -- Australian early adopter case study: Queensland Department of Public Works (200…