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Found 3 from your keywords: author=Trott, Paul
cover
Innovation Management and New Product Development. Fourth Edition
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Trott, Paul

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Edition
Fourth Edition
ISBN/ISSN
9780273713159
Collation
581 p.
Series Title
-
Call Number
658.575 Tro i
cover
Innovation management and new product development. Seventh Edition
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Trott, Paul

Edition
Seventh Edition.=
ISBN/ISSN
9781292251523
Collation
54625 p.
Series Title
-
Call Number
658.575 Tro i

Edition
Seventh Edition.=
ISBN/ISSN
9781292251523
Collation
54625 p.
Series Title
-
Call Number
658.575 Tro i
cover
Innovation management and new product development. Fifth Edition
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Trott, Paul

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Edition
Fifth Edition
ISBN/ISSN
9780273736561
Collation
620 p. ; 27 cm.
Series Title
-
Call Number
658.575 Tro i