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Found 2 from your keywords: author=Swaminathan, Vanitha
cover
Strategic brand management : building, measuring, and managing brand equity. …
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Keller, Kevin Lane, 1956-Swaminathan, Vanitha

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text…

Edition
Fourth Edition
ISBN/ISSN
9780273779414
Collation
590 p. : ill. ; 28cm
Series Title
-
Call Number
658.827 Kel s
cover
Strategic brand management : building, measuring, and managing brand equity. …
Comment Share
Keller, Kevin Lane, 1956-Swaminathan, Vanitha

Edition
Fifth Edition
ISBN/ISSN
9781292314969
Collation
-
Series Title
-
Call Number
658.827 Kel s

Edition
Fifth Edition
ISBN/ISSN
9781292314969
Collation
-
Series Title
-
Call Number
658.827 Kel s