Sales promotion decision making : concepts, principles, and practice

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must delive…

Advertising and promotion : an integrated marketing communications perspectiv…

This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index

Integrated marketing communications : strategic planning perspectives. Fifth …

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Bran…

Pemasaran Jasa Manusia, Teknologi, Strategi Jilid 2. Edisi Ketujuh

Edition

Edisi Ketujuh

ISBN/ISSN

9786022411246

Collation

xvi, 272 p. ; 28 cm.

Series Title

-

Call Number

658.820 Wir p

Pemasaran Jasa Manusia, Teknologi, Strategi Jilid 1. Edisi Ketujuh

Edition

Edisi Ketujuh

ISBN/ISSN

9789790994744

Collation

xvii, 423 p. ; 28 cm.

Series Title

-

Call Number

658.820 Lov p

Manajemen Pemasaran Jilid 1. Edisi Ke-12

Edition

Edisi Ke-12

ISBN/ISSN

9789796838176

Collation

xxix, 444 p. ; 30 cm.

Series Title

-

Call Number

658.821 Kot m

Manajemen Pemasaran Jilid 2. Edisi Ke-12

Edition

Edisi Ke-12

ISBN/ISSN

9789796838184

Collation

xxix, 443 p. ; 30 cm.

Series Title

-

Call Number

658.821 Kot m

Marketing : An introduction. Fourth Edition

This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action.

Marketing communications : touchpoints, sharing and disruption. Eighth Edition

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising 'I would recommend this book as the ...

How to think like the world¿s greatest marketing minds

In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing.

Principles of Contemporary Marketing. Fourteenth International Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Advertising and promotion : an integrated marketing communications perspectiv…

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…

The marketing challenge

The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.

101 Ways to Promote Your Business

Do you need to improve an area of your business skills? Do you need a quick source of information? Each title contains 101 ways in which to learn and improve new skills to make you a success at work and at home.

Power pricing : how managing price transforms the bottom line

In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore

Advertising, promotion, and other aspects of integrated marketing communicati…

Edition

Tenth Edition

ISBN/ISSN

9781337282659

Collation

635 p. ; 28 cm.

Series Title

-

Call Number

658.82 Shi a

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…

Strategic advertising management. Fifth Edition

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Sales promotion : how to create and implement campaigns that really work. Fif…

-how to be creative --