Komunikasi di era digital

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

302.2 Wah k

Advertising Directory of Indonesia 2013

Edition

-

ISBN/ISSN

-

Collation

439 p.; 26 cm.

Series Title

-

Call Number

Ref 659.1 Has a

Advertising and Promotion : An Integrated Marketing Communications Perspectiv…

Edition

Ninth Edition

ISBN/ISSN

9780071314404

Collation

xxxv, 769 p. ; 30 cm.

Series Title

-

Call Number

659.1 Bel a

Copywriting : Succesful writing for design, advertising and marketing. Second…

Edition

Second Edition

ISBN/ISSN

9781780670003

Collation

-

Series Title

-

Call Number

659.132 Sha c

Advertising and Promotion : An Integrated marketing communications perspectiv…

Edition

-

ISBN/ISSN

9780071284400

Collation

838 p.

Series Title

-

Call Number

659.121 Bel a

Advertising and promotion : an integrated marketing communications perspectiv…

This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index

Kleppner's: Prosedur Periklanan. Edisi Ke-17

Edition

Edisi Ke-17

ISBN/ISSN

9789790620582

Collation

592 p. ; 28 cm.

Series Title

-

Call Number

659.121 Lan k

Creative strategy in advertising. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781285080277

Collation

xviii, 314 p. ; 26 cm.

Series Title

-

Call Number

659.132 Jew c

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Interior Design. Third Edition

Edition

Third Edition

ISBN/ISSN

9780130991324

Collation

605 p.

Series Title

-

Call Number

729 Pil i

IMC : using advertising and promotion to build brands

Edition

First Edition

ISBN/ISSN

9780256214765

Collation

-

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

658.82722 Dun i

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Advertising Design and Typography

Edition

-

ISBN/ISSN

9781621534815

Collation

-

Series Title

-

Call Number

658.82722 Whi a

Full of Characters : Character Design - Design des Personnages - Disen~o de P…

Edition

First Edition

ISBN/ISSN

9788492810352

Collation

239 p. : ill. ; 23 cm + 1 CD-ROM

Series Title

-

Call Number

658.82722 Ala f

Advanced google adwords. Second Edition

Edition

Second Edition

ISBN/ISSN

9781118194508

Collation

-

Series Title

-

Call Number

658.8720285536 Ged a

Advertising campaign design: just the essentials

Edition

-

ISBN/ISSN

9780765625533

Collation

247 p. ; 24cm cm.

Series Title

-

Call Number

659.113 Bla a