Operations management : sustainability and supply chain management. Eleventh …

For undergraduate Operations Management courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, w…

Entrepreneurship : successfully launching new ventures. Sixth Updated Edition

Edition

Sixth Updated Edition

ISBN/ISSN

9781292402826

Collation

618 p. ; 28 cm.

Series Title

-

Call Number

658.1592 Bar e

Mass communication theory : foundations, ferment, and future. Seventh Edition

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, th…

Light and lens : photography in the digital age. Third Edition

The new edition of this pioneering book allows students to acquire an essential foundation for digital photography. Fully updated, it clearly and concisely covers the fundamental concepts of imagemaking, how to use digital technology to create compelling images, and how to output and preserve images in the digital world. Exploring history, methods, and theory, this text offers classroom-tested …

Interviewing for journalists. Second Edition

Edition

Second Edition

ISBN/ISSN

9780415477758

Collation

249 p.

Series Title

-

Call Number

070.43 Ada i

Conflict management and intercultural communication : the art of intercultura…

This book seeks to find possible answers for effective intercultural conflict management by bringing together a group of leading international scholars from different disciplines to tackle the problem. The book covers major theoretical perspectives of conflict management and harmony development in the first section. The second deals with the conflict management and harmony development in differ…

Digital influence : unleash the power of influencer marketing to accelerate y…

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right…

Crisis Communication : practical PR strategies for reputation management and …

Provides advice on how to limit the damage of crises effectively by acting quickly and positively. Explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.

The dynamics of persuasion : communication and attitudes in the 21st century.…

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion …

Planning and Managing Public Relations Campaigns. Second Edition

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second ed…

Planning and managing public relations campaigns : a strategic approach. Thir…

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program…

Advertising media planning : a brand management approach. Fourth Edition

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-…

How designers think : the design process demystified. Fourth Edition

The author, a designer and psychologist, shows that the design process involves a variety of different thinking modes. He argues that design skills can be acquired, practised and improved in the same manner as learning a musical instrument.

Critical thinking : a student's introduction. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9781259074035

Collation

483 p. ; 23 cm.

Series Title

-

Call Number

160 Bas c

Media ethics : cases and moral reasoning. Eleventh Edition

Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensio…

The practice of social research. Fourteenth Edition

Edition

Fourteenth Edition

ISBN/ISSN

9781305104945

Collation

566 p. ; 27 cm.

Series Title

-

Call Number

300.72 Bab p

Video production handbook. Fifth Edition

Shows the full production process from inception of idea to final distribution

Advertising & IMC : principles & practice. Tenth Edition

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing …

Advertising: Principles & Practice. Eighth Edition

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

Convergence culture : where old and new media collide

Addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube. This book provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms