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Found 2 from your keywords: author=Perloff, Richard M.
cover
The dynamics of persuasion : communication and attitudes in the 21st century.…
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Perloff, Richard M.

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

Edition
Eighth Edition
ISBN/ISSN
9781032515519
Collation
479 p. ; 26 cm.
Series Title
-
Call Number
153.852 Per d
cover
The dynamics of persuasion : communication and attitudes in the 21st century.…
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Perloff, Richard M.

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion …

Edition
Sixth Edition
ISBN/ISSN
9781138100336
Collation
627 p. ; 24 cm.
Series Title
-
Call Number
153.852 Per d