Basics Advertising 01 : Copywriting

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.

Basics Design : Layout for graphic designers : an introduction. Third Edition

Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication. Layout for Graphic Designers provides visual arts students with a theoretical and practica…

Operations Management: Processes and Value Chains. Eighth Edition

Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest.

Gaining and Sustaining Competitive Advantage. Third Edition

For graduate level courses in Strategic Management Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world.

Marketing management : an Asian perspective. Sixth Edition

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

Designing Brand Identity. Third Edition

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class compa…

Basic Marketing : A global managerial approach. Sixteenth Edition

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic marketing : a marketing strategy planning approach. Nineteenth Edition

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Designing and Managing the Supply Chain: Concepts, Strategies and Case Studie…

As the most up-to-date, cutting-edge supply chain management book on the market, the Third Edition of Designing and Managing the Supply Chain discusses the problems, models and concepts derived from issues related to effective supply chain management.While many core supply chain management issues are interrelated, the authors have tried to make each chapter as self-contained as possible so that…

Customer relationship management. Second Edition

This text gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. It contains case studies and questions at the end of each chapter to test understanding. It has coverage of the strategic, or…

Strategic market management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781119441434

Collation

380 p. ; 24 cm.

Series Title

-

Call Number

658.802 Aak s

Services marketing : integrating customer focus across the firm. Seventh Edition

This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

Managing innovation : integrating technological, market and organizational ch…

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-bo…

Business communication today. Eighth Edition

Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bo…

Entrepreneurship : theory, process, practice. Tenth Edition

ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e, combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, processes, and practice of entrepreneurship. Recognized for over 25 years as one of the leading books in the field, the aim of the text is to present the most current thinking in entrepreneurship, as well as to provid…

Innovation and entrepreneurship. Third Edition

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and rese…

Planning for exellence performance

Edition

-

ISBN/ISSN

9794423610

Collation

107 p.

Series Title

-

Call Number

658.312420 Jer e

Belajar Sendiri Nero 9

Edition

-

ISBN/ISSN

9789792741063

Collation

-

Series Title

-

Call Number

005.42 Ent b

Pages/Editorial Design

Edition

-

ISBN/ISSN

9788496774148

Collation

-

Series Title

-

Call Number

658.82722 Sal p

Peraturan Pengatalogan Indonesia

Edition

-

ISBN/ISSN

9789790084100

Collation

vii, 244 p. ; 28 cm.

Series Title

-

Call Number

025.3 Per p