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Found 2 from your keywords: author=Pavitt, Keith
cover
Managing innovation : integrating technological, market and organizational ch…
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Bessant, JohnTidd, Joseph, 1960-Pavitt, KeithBessant, J. R

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organizati…

Edition
Sixth Edition
ISBN/ISSN
9781119379454
Collation
586 p. ; 26 cm.
Series Title
-
Call Number
658.514 Tid m
cover
Managing innovation : integrating technological, market and organizational ch…
Comment Share
Tidd, Joseph, 1960-Bessant, J. R.Pavitt, Keith

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-bo…

Edition
Fifth Edition
ISBN/ISSN
9781118360637
Collation
660 p. ; 25 cm.
Series Title
-
Call Number
658.514 Tid m