The power of brands : teknik mengelola brand equity dan strategi pengembangan…

Edition

-

ISBN/ISSN

9789796868827

Collation

268 p.

Series Title

-

Call Number

658.827 Ran p

The Origin Of Brands

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses exp…

Creating Images and The Psychology of marketing communication

Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

Brand Real

Bretherick's Handbook of Reactive Chemical Hazards is an assembly of all reported risks such as explosion, fire, toxic or high-energy events that result from chemical reactions gone astray, with extensive referencing to the primary literature. It is designed to improve safety in laboratories that perform chemical synthesis and general research, as well as chemical manufacturing plants. Entries …

How Brands Become Icons : The Principles of Cultural Branding

“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-i…

Emotional Branding ; the new paradigm for connecting brands to people

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now b…

City Branding Theory and Cases

Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

Designing Brand Identity. Third Edition

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class compa…

Branding Logos From the First Sketch Final Trademark

This is a superbly illustrated and perceptive look at what it takes to create a successful logo. "Branding Logos" is a superbly illustrated volume that tracks some the world's most innovative and original designers and design firms as they set about the task of creative original and successful logos. From the initial sketches to the final product and its applications, each designer or firm take…

Brands and Branding. Second Edition

Edition

Second Edition

ISBN/ISSN

97815766603505

Collation

-

Series Title

-

Call Number

658.827 Cli b

Digital influence : unleash the power of influencer marketing to accelerate y…

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right…

Advertising media planning : a brand management approach. Fourth Edition

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-…

Designing brand identity : an essential guide for the whole branding team. Fo…

Edition

Fourth Edition

ISBN/ISSN

9781118099209

Collation

-

Series Title

-

Call Number

658.827 Whe d

Designing brand identity : an essential guide for the whole branding team. Fi…

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best…

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fifth Edition

ISBN/ISSN

9781292314969

Collation

-

Series Title

-

Call Number

658.827 Kel s

Personal Brand-Inc : Rahasia untuk Sukses dan Bertahan di Karir

Edition

-

ISBN/ISSN

9786020311777

Collation

-

Series Title

-

Call Number

658.82 Par p

Belonging to the brand : why community is the last great marketing strategy

Edition

-

ISBN/ISSN

9781733553391

Collation

267 p. ; 22 cm.

Series Title

-

Call Number

658.8343 Sch b

Unbranding: 100 pelajaran branding di era disruptif

“Emisi? Kita tidak perlu mengeluarkan emisi.” —Head of Customer Relations perusahan mobil dunia “Tunggu teman-teman. Saya paham. Bagaimana jika selebriti memecahkan masalah dunia dengan soda? Tidak mungkin itu bisa jadi salah!” —Brand Relation Manager perusahaan soda dunia “Tidak akan yang memperhatikan seberapa buruknya acara, jika Instagram kita begitu menakjubkan.” —Social …

Transmedia brand storytelling : immersive experiences from theory to practice

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a T…

Brand experiences : building connections in a digitally cluttered world

Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how? Award-winning marketer Steve Randazzo shares how he's used experiential marketing to help companies like Disney, Pepsi, and Anheuser-Bush build brand loyalty while dramatically reducing annual marketing spend.