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The Origin Of Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses exp…
- Edition
- First Edition
- ISBN/ISSN
- 9780060570156
- Collation
- 308 p.
- Series Title
- -
- Call Number
- 658.82722 Rie t
Positioning : the battle for your mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:…
- Edition
- -
- ISBN/ISSN
- 9780071373586
- Collation
- 213 p. ; 21 cm.
- Series Title
- -
- Call Number
- 659.1 Rie p
WAR IN THE BOARDROOM
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not…
- Edition
- -
- ISBN/ISSN
- 9780061669194
- Collation
- -
- Series Title
- -
- Call Number
- 658 Rie w
The fall of advertising and the rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been bu…
- Edition
- -
- ISBN/ISSN
- 9780060081997
- Collation
- 295 p. ; 21 cm.
- Series Title
- -
- Call Number
- 659.2 Rie f
Peran editor pada program berita di divisi TV jaringan Metro TV
Fakultas seni dan desain program studi dkv
- Edition
- -
- ISBN/ISSN
- -
- Collation
- 26 p
- Series Title
- -
- Call Number
- -
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