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The Origin Of Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses exp…
- Edition
- First Edition
- ISBN/ISSN
- 9780060570156
- Collation
- 308 p.
- Series Title
- -
- Call Number
- 658.82722 Rie t
The fall of advertising and the rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been bu…
- Edition
- -
- ISBN/ISSN
- 9780060081997
- Collation
- 295 p. ; 21 cm.
- Series Title
- -
- Call Number
- 659.2 Rie f
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