Creating Images and The Psychology of marketing communication

Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

Brand Real

Bretherick's Handbook of Reactive Chemical Hazards is an assembly of all reported risks such as explosion, fire, toxic or high-energy events that result from chemical reactions gone astray, with extensive referencing to the primary literature. It is designed to improve safety in laboratories that perform chemical synthesis and general research, as well as chemical manufacturing plants. Entries …

How Brands Become Icons : The Principles of Cultural Branding

“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-i…

Emotional Branding ; the new paradigm for connecting brands to people

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now b…

City Branding Theory and Cases

Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

Designing Brand Identity. Third Edition

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class compa…

Brands and Branding. Second Edition

Edition

Second Edition

ISBN/ISSN

97815766603505

Collation

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Series Title

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Call Number

658.827 Cli b

Advertising media planning : a brand management approach. Fourth Edition

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-…

Designing brand identity : an essential guide for the whole branding team. Fo…

Edition

Fourth Edition

ISBN/ISSN

9781118099209

Collation

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Series Title

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Call Number

658.827 Whe d

Designing brand identity : an essential guide for the whole branding team. Fi…

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best…

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fifth Edition

ISBN/ISSN

9781292314969

Collation

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Series Title

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Call Number

658.827 Kel s

Personal Brand-Inc : Rahasia untuk Sukses dan Bertahan di Karir

Edition

-

ISBN/ISSN

9786020311777

Collation

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Series Title

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Call Number

658.82 Par p

Brand thinking and other noble pursuits

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily ba…

Monster loyalty : how Lady Gaga turns followers into fanatics

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.

Brand New : The shape of brands to come

The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape

How cool brands stay hot : branding to generation Y

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

60-minute brand strategist : the essential brand book for marketing professional

In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

Brands with character

Brands with Character showcases the strongest in brand identities employing characters to capture peoples attention. The featured designs are based on humans, animals and even anthropomorphized logos and words that reflect the unique principles and backgrounds of each brand. The identities range from sleek and modern to playful and childlike and are sure to delight and inspire. A diverse select…

Creative personal branding : The Strategy to answer - What's next?

How to combine magic and logic, creativity and business?

Aaker on branding : 20 principles that drive success

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on…