Filter by
Brand thinking and other noble pursuits
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily ba…
- Edition
- -
- ISBN/ISSN
- 9781621532477
- Collation
- -
- Series Title
- -
- Call Number
- 658.827 Mil b
Buying in : what we buy and who we are
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to …
- Edition
- -
- ISBN/ISSN
- 9780812974096
- Collation
- xxi, 291 p. ; 20 cm.
- Series Title
- -
- Call Number
- 658.827 Wal b
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography