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Found 2 from your keywords: author=Mootee, Idris
cover
60-minute brand strategist : the essential brand book for marketing professional
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Mootee, Idris

In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

Edition
-
ISBN/ISSN
9781118625163
Collation
246 p. ; 24 cm.
Series Title
-
Call Number
658.82722 Moo 6
cover
Design thinking for strategic innovation : what they can't teach you at busin…
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Mootee, Idris

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies a…

Edition
-
ISBN/ISSN
9781118620120
Collation
-
Series Title
-
Call Number
658.4094 Moo d