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Video marketing : create engaging video campaigns to drive brand growth and s…
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
- Edition
- Second Edition
- ISBN/ISSN
- 9781398601147
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Mow v
News for the rich, white, and blue : how place and power distort American jou…
In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future.
- Edition
- -
- ISBN/ISSN
- 9780231184670
- Collation
- -
- Series Title
- -
- Call Number
- 070.4493 Ush n
Strategic corporate communication : core concepts for managing your career an…
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…
- Edition
- -
- ISBN/ISSN
- 9781516532735
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Che s
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
- Edition
- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
Strategic communication research
Strategic Communication Research highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills…
- Edition
- -
- ISBN/ISSN
- 9781516543502
- Collation
- -
- Series Title
- -
- Call Number
- 302.2 Dai s
Business acumen for strategic communicators : a primer
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…
- Edition
- First edition
- ISBN/ISSN
- 9781838676629
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Rag b
Beginner's guide to creating characters in Blender
Beginner's Guide to Creating Characters in Blender gives those interested in this versatile, expansive tool all the information they need to enter 3D.
- Edition
- -
- ISBN/ISSN
- 9781912843138
- Collation
- -
- Series Title
- -
- Call Number
- 006.696 Thr b
Research methods for the architectural profession
Research Methods for the Architectural Profession introduces research as a systematic process, describes how to formulate research questions, provides an in-depth explanation of different research methods (qualitative, quantitative, and experimental), and explains how to select appropriate research methods and execute research studies. It describes the process of documentation, knowledge dissem…
- Edition
- -
- ISBN/ISSN
- 9780367433963
- Collation
- -
- Series Title
- -
- Call Number
- 720.72 Aks r
We are not born submissive : how patriarchy shapes women's lives
Submission : a philosophical taboo -- Is submission feminine? Is femininity a submission? -- Womanhood as a situation -- Elusive submission -- The experience of submission -- Submission is an alienation -- The objectified body of the submissive woman -- Delights or oppression : the ambiguity of submission -- Freedom and submission -- Conclusion: What now?
- Edition
- -
- ISBN/ISSN
- 9780691201825
- Collation
- -
- Series Title
- -
- Call Number
- 155.333 Gar w
The AI marketing canvas : a five-stage road map to implementing artificial in…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success --regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions o…
- Edition
- -
- ISBN/ISSN
- 9781503613164
- Collation
- xiii, 251 p. ; 21 cm.
- Series Title
- -
- Call Number
- 658.80028563 Ven a
Digital Control System : theoretical problems and simulation tools.
The objective of this book is to provide a collection of solved problems on control systems, with an emphasis on practical problems. System functionality is described, the modeling process is explained, the problem solution is introduced, and the derived results are discussed. Each chapter ends with a discussion on applying MATLAB(R), LabVIEW, and/or Comprehensive Control to the previously intr…
- Edition
- -
- ISBN/ISSN
- 9780367778828
- Collation
- -
- Series Title
- -
- Call Number
- 629.895 Vel d
Financial technology : case studies in fintech innovation
Bridge the theory and practice behind fintech with this textbook which includes up-to-date case studies, clear definitions of new technologies and academic frameworks.
- Edition
- -
- ISBN/ISSN
- 9781789665437
- Collation
- -
- Series Title
- -
- Call Number
- 332.10285 Ped f
Digital marketing fundamentals. Second Edition
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has becom…
- Edition
- Second Edition
- ISBN/ISSN
- 9789001749842
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Vis d
The Business of Design : Balancing Creativity and Profitability. Revised + up…
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is wri…
- Edition
- Revised + updated [edition]
- ISBN/ISSN
- 9781616899981
- Collation
- -
- Series Title
- -
- Call Number
- 745.2068 Gra b
Mapping citizen and participatory journalism in newsrooms, classrooms and beyond
Mapping Citizen and Participatory Journalism in Newsrooms, Classrooms and Beyond assesses citizen journalism within the context of hyperlocals, non-profits and large global news organizations, critically examining various forms of participation by citizen contributors to the news. The essays included within the book answer questions such as: Does citizen journalism close the news participation …
- Edition
- -
- ISBN/ISSN
- 9781032084022
- Collation
- -
- Series Title
- -
- Call Number
- 070.4 Wal m
Journalism education for the digital age : promises, perils, and possibilities
Who can say what about journalism education : institutional actors and fields of discourse -- Training for precarity : skills education and journalism crises -- Disrupting j-school : academic culture as obstacle to innovation -- Pedagogical visions of digital success : program philosophies and curricular changes -- Educating journalists for a digital culture : facing down the central problems o…
- Edition
- -
- ISBN/ISSN
- 9780367359881
- Collation
- -
- Series Title
- -
- Call Number
- 070.407 Cre j
Investigative journalism, democracy and the digital age
Theoretically grounded and using quantitative data spanning more than 50 years together with qualitative research, this book examines investigative journalism's role in liberal democracies in the past and in the digital age. In its ideal form, investigative reporting provides a check on power in society and therefore can strengthen democratic accountability. The capacity is important to address…
- Edition
- -
- ISBN/ISSN
- 9781032091686
- Collation
- -
- Series Title
- -
- Call Number
- 070.43 Car i
Future directions of strategic communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…
- Edition
- -
- ISBN/ISSN
- 9781032091464
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Not f
Meeting the ethical challenges of leadership : casting light or shadow. Seven…
The seventh edition of Meeting the Ethical Challenges of Leadership: Casting Light or Shadow explores the ethical demands of leadership and the dark side of leadership.
- Edition
- Seventh International Student edition
- ISBN/ISSN
- 9781071807477
- Collation
- -
- Series Title
- -
- Call Number
- 303.34 Joh m
Doing visual ethnography : images, media, and representation in research. Fou…
An unrivalled exploration of what visual ethnography is and what it should be, this book maintains a fine balance between theory and practice. The author provides up-to-date digital and technological topics in this 4th edition; offering clear, relevant guidance on the approaches that contemporary students want to understand and the tools they want to use.
- Edition
- Fourth edition
- ISBN/ISSN
- 9781529717662
- Collation
- -
- Series Title
- -
- Call Number
- 305.80072 Pin d
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