Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Designing Magazines : inside periodical design, redesign, and branding

How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced edi…

Global marketing and advertising : understanding cultural paradoxes. Fourth E…

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communic…

Truth, lies, and advertising : the art of account planning

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Sales promotion decision making : concepts, principles, and practice

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must delive…

100 ways to care a great ad

This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concep…

Advertising and promotion : an integrated marketing communications perspectiv…

This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index

Integrated marketing communications : strategic planning perspectives. Fifth …

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Bran…

Persuasive signs : the semiotics of advertising

(Approaches to Applied Semiotics ; vol. 4).

Komunikasi di era digital

Edition

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ISBN/ISSN

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302.2 Wah k

Advertising Directory of Indonesia 2013

Edition

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ISBN/ISSN

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Collation

439 p.; 26 cm.

Series Title

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Ref 659.1 Has a

Advertising and Promotion : An Integrated Marketing Communications Perspectiv…

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (ad…

Copywriting : Succesful writing for design, advertising and marketing. Second…

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalo…

Advertising and Promotion : An Integrated marketing communications perspectiv…

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

Kleppner's: Prosedur Periklanan. Edisi Ke-17

Edition

Edisi Ke-17

ISBN/ISSN

9789790620582

Collation

592 p. ; 28 cm.

Series Title

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Call Number

659.121 Lan k

Creative strategy in advertising. Eleventh Edition

CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative…

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Social media marketing. Fourth Edition

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

Creative Brief Blueprint

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.