Marketing communications. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781529781212

Collation

415 p. ; 26 cm.

Series Title

-

Call Number

658.802 Ega m

Essentials of services marketing. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781292425191

Collation

-

Series Title

-

Call Number

658.8 Wir e

Planning and managing public relations campaigns : a strategic approach. Four…

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managing Public Relations Campaigns" provides a revised and more dynamic 12-step planning modelto help all practitioners implement and run a campaign. With n…

Concepts in enterprise resource planning. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9781111820398

Collation

254 p. ; 24 cm.

Series Title

-

Call Number

658.05 Wag c

The IMC handbook : readings and cases in integrated marketing communications.…

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As th…

Information systems for managers : texts and cases. Second Edition

The two versions of Piccoli: a second edition of IS for Managers: Text and Cases and a first edition of a text only version, titled Essentials of IS for Managers offer an engaging, non-academic style and actionable frameworks to help readers develop value added IT-dependent strategic initiatives. The version with cases offers an "all in one" book for those who don't want to choose their own cas…

MOST work measurement systems. Third Edition

This book is an essential guide for those in training for their MOST® certification and a great value to anyone looking to enhance their marketability to prospective employers. Revised to accommodate the evolving needs of current and emerging industries, the third edition clarifies the working rules and data card format for BasicMOST®, MiniMOST® and MaxiMOST®, presents a thorough descriptio…

Evaluating public relations : a guide to planning, research and measurement. …

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Geometric and engineering drawing. Third Edition

For all students and lecturers of basic engineering and technical drawing The new edition of this successful text describes all the geometric instructions and engineering drawing information, likely to be needed by anyone preparing or interpreting drawings or designs. There are also plenty of exercises to practise these principles.

Approaches to training and development. Third Edition

Approaches to Training and Development provides a comprehensive and practical introduction to the field of organizational training and human-resource development. It surveys the methods, functions, and goals of training--from needs assessment to implementation--illustrating each step of an effective training program. This new edition includes updates throughout, with fresh examples and current …

International financial statement analysis. Third Edition

Better analysis for more accurate international financial valuation International Financial Statement Analysis provides the most up-to-date detail for the successful assessment of company performance and financial position regardless of country of origin. The seasoned experts at the CFA Institute offer readers a rich, clear reference, covering all aspects from financial reporting mechanics and …

Hotel Front Office : A Training Manual. Third Edition

Edition

Third Edition

ISBN/ISSN

9781259026935

Collation

xxviii, 380 p. ; 24 cm.

Series Title

-

Call Number

647.94 And h

Hotel Housekeeping : A Training Manual. Third Edition

Edition

Third Edition

ISBN/ISSN

9781259026911

Collation

xxxi, 334 p. ; 23 cm.

Series Title

-

Call Number

647.94 And h

Advertising : concept and copy. Third Edition

'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

Advanced Financial Accounting : an IAS and IFRS Approach. Third Edition

Edition

Third Edition

ISBN/ISSN

9789814742641

Collation

xx, 1131 p. ; 26 cm.

Series Title

-

Call Number

657.04622 Neo a

Managing customer experience and relationships : a strategic framework. Third…

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the custo…

Managing organizational change : a multiple perspectives approach. Third Edition

Managing Organizational Change: A Multiple Perspectives Approach offers managers a multiple perspectives approach to managing change that recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts. The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, t…

The IMC Handbook : Readings and Cases in Integrated Marketing Communications.…

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As th…

Customer relationship management : concepts and technologies. Third Edition

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically …

Phone skills for the Information Age. Third Edition

This five-hour program teaches proper phone use to help students develop and maintain professional relationships, project a positive company image, and provide reliable service. Phone Skills for the Information Age features realistic situations and problems found in today's increasingly complex business environments. The text includes reinforcement exercises, self-assessments, case studies, ref…