Entrepreneurship. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9781259255427

Collation

580 p. ; 26 cm.

Series Title

-

Call Number

658.421 His e

International Corporate Finance. Tenth Edition

INTERNATIONAL FINANCIAL MANAGEMENT, 10e, International Edition builds on fundamental principles of corporate finance to provide the information and insights you need to succeed in today's dynamic global business environment. This thorough text includes a detailed introduction to the world of international finance, in which multinational corporations continue to expand and play an increasingly i…

Fundamentals of management : Management Myths Debunked!. Tenth Global Edition

For Principles of Management courses. The Practical Tools of Management Presented Through In-depth Practice Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest…

Advertising, promotion, and other aspects of integrated marketing communicati…

Edition

Tenth Edition

ISBN/ISSN

9781337282659

Collation

635 p. ; 28 cm.

Series Title

-

Call Number

658.82 Shi a

Behavior in organizations. Tenth Edition

Written by Jerald Greenberg, 'Behavior in Organizations' explains key managerial areas such as leadership, motivation, stress management, and management of change.

E-commerce : business, technology, society. Tenth Edition

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the tex…

Strategic market management. Tenth Edition

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections a…

Fox and McDonald's introduction to fluid mechanics. Ninth Edition

Fox & McDonald’s Introduction to Fluid Mechanics 9th Edition has been one of the most widely adopted textbooks in the field. This highly-regarded text continues to provide readers with a balanced and comprehensive approach to mastering critical concepts, incorporating a proven problem-solving methodology that helps readers develop an orderly plan to finding the right solution and relating res…

Management Information Systems. Ninth Edition

The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Global Marketing. Ninth Global Edition

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as …

International management : managing across borders and cultures. Ninth Global…

For courses in international business, international management, and general management. Management Around the World: Business Strategies and Interpersonal Skills International Business is conducted around the globe across cultures, languages, traditions, and a range of economic, political, and technological landscapes. International Management: Managing Across Borders and Cultures examines the…

Marketing : real people, real choices. Ninth Edition

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really …

Advertising, promotion and other aspects of integrated marketing communicatio…

Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerg…

Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Effective Public Relations. Ninth Edition

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Consumer Behavior: Buying, Having, and Being. Eighth Edition

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Making the team : a guide for managers. Eighth Edition

An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

Information Systems Management in Practice. Eighth Edition

For graduate and undergraduate courses in IT management and IT strategy. The authors utilize their years of working with companies on IT management / strategy to provide students with a practical look at the evolution of IT in business.

Organizational Behavior. Eighth Edition

Overview: Organizational Behavior, Eighth Edition, continues in its tradition of being an up-to-date, relevant and user-driven textbook. Kreitner and Kinicki's approach to organizational behavior is based on the authors’ belief that reading a comprehensive textbook is hard work, but that the process should be interesting and sometimes fun. Thus, they consistently attempt to find a way to…

Integrated advertising, promotion & marketing communications. Eighth Global E…

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps studen…