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Found 3 from your keywords: author=Keegan, Warren j
cover
Global marketing. Eighth Edition
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Keegan, Warren J.Green, Mark C.

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, …

Edition
Eighth Edition
ISBN/ISSN
9781292017389
Collation
608 p. ; 28 cm.
Series Title
-
Call Number
658.84822 Kee g
cover
Global Marketing. Fifth Edition
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Keegan, Warren jGreen, Mark C.

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

Edition
Fifth Edition
ISBN/ISSN
9780138133863
Collation
-
Series Title
-
Call Number
658.84822 Kee g
cover
Global Marketing. Ninth Global Edition
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Keegan, Warren jGreen, Mark C

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as …

Edition
Ninth Global Edition
ISBN/ISSN
9781292150765
Collation
624 p. ; 28 cm.
Series Title
-
Call Number
658.84822 Kee g