Contemporary strategy analysis. Twelfth Edition

Strategy is the great work of the organization. In situations of life or death, it is the Tao of survival or extinction. Its study cannot be neglected

Digital marketing : strategy, implementation and practice. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292400969

Collation

534 p. ; 27 cm.

Series Title

-

Call Number

658.87202854678 Cha d

Strategic management : competitiveness & globalization : concepts and cases. …

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic…

Understanding digital marketing : marketing strategies for engaging the digit…

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

The Wise Company : How Companies Create Continuous Innovation

In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society.

Sustainable business in the era of digital transformation : strategic and ent…

The book ultimately seeks to shed light on how companies are implementing sustainable transformation in the core areas of product and marketing, and entrepreneurship and innovation, which are supported by appropriate project management strategies. The book provides researchers and upper-level students in economics, business, and other social sciences with an overview of interdisciplinary theore…

Dynamic capabilities : foundational concepts

This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.

Digital transformation : understanding business goals, risks, processes, and …

Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …

Strategic management of technological innovation. Sixth Edition

Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the b…

Digital disruption in marketing and communications : a strategic and organiza…

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index

Strategic management : competitiveness & globalization : concepts and cases. …

Edition

Fourteenth Edition

ISBN/ISSN

9789815160604

Collation

363 p. ; 28 cm.

Series Title

-

Call Number

658.4 Hit s

Innovation and Entrepreneurship

This is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students, primarily for those studying business and management studies, but also engineering and science degrees with management courses.

Strategic management and business policy : globalisation, innovation and sust…

For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip stu…

Trout on strategy : capturing mindshare, conquering markets

Publisher Description

Disruption

Dalam buku ini, Rhenald Kasali dengan menjabarkan mengenai fenomena yang seperti hadir lalu menang sebagai pendatang baru dengan inovasi yang seolah akan mematikan yang sudah ada.

Pertajam Kompetensi Anda Melalui Personal Balanced Scorecard Sinergikan Ambis…

Edition

-

ISBN/ISSN

9789794421936

Collation

xxii, 247 p. ; 24 cm.

Series Title

-

Call Number

658.401222 Ram p

Technology And Competitive Strategy : Perspectives for innovators, differenti…

Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book's unique contributions lie in the classification of firms based…

The balanced scorecard : translating strategy into action

Edition

-

ISBN/ISSN

9780875846514

Collation

-

Series Title

-

Call Number

658.30022 Kap t

Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic …