Digital marketing : strategy, implementation and practice. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292400969

Collation

534 p. ; 27 cm.

Series Title

-

Call Number

658.87202854678 Cha d

Strategic management : competitiveness & globalization : concepts and cases. …

Edition

Eleventh Edition

ISBN/ISSN

9781285425184

Collation

422 p. ; 26 cm.

Series Title

-

Call Number

658.401222 Hit s

Understanding digital marketing : marketing strategies for engaging the digit…

Edition

Fourth Edition

ISBN/ISSN

9780749478438

Collation

-

Series Title

-

Call Number

658.872 Rya u

The Wise Company : How Companies Create Continuous Innovation

In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society.

Sustainable business in the era of digital transformation : strategic and ent…

The book ultimately seeks to shed light on how companies are implementing sustainable transformation in the core areas of product and marketing, and entrepreneurship and innovation, which are supported by appropriate project management strategies. The book provides researchers and upper-level students in economics, business, and other social sciences with an overview of interdisciplinary theore…

Dynamic capabilities : foundational concepts

This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.

Digital transformation : understanding business goals, risks, processes, and …

Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …

Strategic management of technological innovation. Sixth Edition

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation

Digital disruption in marketing and communications : a strategic and organiza…

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index

Strategic management : competitiveness & globalization : concepts and cases. …

Edition

Fourteenth Edition

ISBN/ISSN

9789815160604

Collation

363 p. ; 28 cm.

Series Title

-

Call Number

658.4 Hit s

Innovation and Entrepreneurship

Edition

First Edition

ISBN/ISSN

9780470032695

Collation

xii, 462 p.

Series Title

-

Call Number

658.42122 Bes i

Strategic management and business policy : globalisation, innovation and sust…

Edition

Fifthteenth Edition

ISBN/ISSN

9781292215488

Collation

Unpaged p. ; 26 cm.

Series Title

-

Call Number

658.4 Whe s

Trout on strategy : capturing mindshare, conquering markets

Edition

-

ISBN/ISSN

0071437940

Collation

159 p.

Series Title

-

Call Number

658.401222 Tro t

Disruption

Edition

-

ISBN/ISSN

9786020338682

Collation

-

Series Title

-

Call Number

658.301 Kas d

Pertajam Kompetensi Anda Melalui Personal Balanced Scorecard Sinergikan Ambis…

Edition

-

ISBN/ISSN

9789794421936

Collation

xxii, 247 p. ; 24 cm.

Series Title

-

Call Number

658.401222 Ram p

Technology And Competitive Strategy : Perspectives for innovators, differenti…

Edition

-

ISBN/ISSN

9781946048097

Collation

170 p. ; 24 cm.

Series Title

-

Call Number

658.4038 Rao t

The balanced scorecard : translating strategy into action

Edition

-

ISBN/ISSN

9780875846514

Collation

-

Series Title

-

Call Number

658.30022 Kap t

Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Hibah Eva Grace Sengkey

Strategic management : concepts and cases : a competitive advantage approach.…

Edition

Sixteenth Global Edition

ISBN/ISSN

9781292148496

Collation

680 p. ; 28 cm.

Series Title

-

Call Number

658.4012 Dav s