Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Handbook Of Corporate Communication And Public Relations

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

Media relations : issues and strategies. Second Edition

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of …

Essentials of corporate communication : implementing practices for effective …

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…

Public relations : strategies and tactics

Edition

9th ed

ISBN/ISSN

9780205897247

Collation

xxvii, 612 hlm. ; 25 cm.

Series Title

-

Call Number

659.222 Wil p

The Routledge handbook of corporate social responsibility communication

Edition

-

ISBN/ISSN

9781032027326

Collation

371 p. ; 26 cm.

Series Title

-

Call Number

658.408 Oco r

Public Relations Writing and Media Techniques. Seventh Edition

With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.

Corporate communication : a guide to theory and practice. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781529600025

Collation

327 p. ; 25 cm.

Series Title

-

Call Number

658.45 Cor c

Cutlip and Center's effective Public Relations. Tenth Edition

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

Public relations : An introduction

Edition

First Edition

ISBN/ISSN

9781861523976

Collation

xi, 189 p. : ill., maps ; 25 cm.

Series Title

Second edition

Call Number

659.2 Har p

Public Relations : An Introduction. Second Edition

Edition

-

ISBN/ISSN

9781861525475

Collation

212 p.

Series Title

-

Call Number

659.2 Har p

Public relations cases : international perspectives. Second Edition (Brown Co…

This is a collection of contemporary international public relations case studies from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA. It offers insights into the development of PR and communication strategies.

Public relations cases : International perspective. Second Edition

-property sector PR. --

Public Relations Practices : Managerial Case Studies and Problems. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780136138037

Collation

-

Series Title

-

Call Number

659.22 Cen p

This is PR : The Realities of Public Relations. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780495568827

Collation

-

Series Title

-

Call Number

659.2 Tur t

Public Relations Law: A Supplemental Text

This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

PR strategy and application : managing influence

PR Strategy and Application is a comprehensive text that situates Public Relations in a context for the 21 st century, as a set of tools not just for the advertising executive and the reputation manager, but also for the activist, the diplomat, the crisis manager, and the homeland security officer.Explores the ways that PR pervades our culture and society with both positive and negative effects…

Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…