Public relations : strategies and tactics

Edition

9th ed

ISBN/ISSN

9780205897247

Collation

xxvii, 612 hlm. ; 25 cm.

Series Title

-

Call Number

659.222 Wil p

The Routledge handbook of corporate social responsibility communication

Edition

-

ISBN/ISSN

9781032027326

Collation

371 p. ; 26 cm.

Series Title

-

Call Number

658.408 Oco r

Public Relations Writing and Media Techniques. Seventh Edition

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age.

Corporate communication : a guide to theory and practice. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781529600025

Collation

327 p. ; 25 cm.

Series Title

-

Call Number

658.45 Cor c

Cutlip and Center's effective Public Relations. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780138145668

Collation

504 p.

Series Title

-

Call Number

659.22 Bro c

Public relations : An introduction

Edition

First Edition

ISBN/ISSN

9781861523976

Collation

xi, 189 p. : ill., maps ; 25 cm.

Series Title

Second edition

Call Number

659.2 Har p

Public Relations : An Introduction. Second Edition

Edition

-

ISBN/ISSN

9781861525475

Collation

212 p.

Series Title

-

Call Number

659.2 Har p

Public relations cases : international perspectives. Second Edition (Brown Co…

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Public relations cases : International perspective. Second Edition

Edition

Second Edition

ISBN/ISSN

9780415773379

Collation

192 p

Series Title

-

Call Number

659.2 Mos p

Public Relations Practices : Managerial Case Studies and Problems. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780136138037

Collation

-

Series Title

-

Call Number

659.22 Cen p

This is PR : The Realities of Public Relations. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780495568827

Collation

-

Series Title

-

Call Number

659.2 Tur t

Public Relations Law: A Supplemental Text

This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

PR strategy and application : managing influence

Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Strategic media relations in the age of information : an evidence-based approach

This book offers an evidence-based perspective on the modern practice of media relations, primarily focusing on the development and strategic execution of a media relations program for a variety of organizations. It is targeted to students in advanced courses in public relations or communications, and to entry and mid-level public relations and media relations practitioners. Even with that bein…

Strategic communication : public relations at work

Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strateg…

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Practice of public relations. Thirteenth Global Edition

Edition

Thirteenth Global Edition

ISBN/ISSN

9781292160054

Collation

453 p. ; 26 cm.

Series Title

-

Call Number

659.2 Sei p