Filter by
Found 1 from your keywords: author=Fombrun, Charles J.
Essentials of corporate communication : implementing practices for effective …
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…
- Edition
- -
- ISBN/ISSN
- 9780415328265
- Collation
- xvi, 306 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 Rie e
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography