Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

Strategic management of technological innovation. Sixth Edition

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation

Innovation Management and New Product Development. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780273713159

Collation

581 p.

Series Title

-

Call Number

658.575 Tro i

Innovation management and new product development. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780273736561

Collation

620 p. ; 27 cm.

Series Title

-

Call Number

658.575 Tro i

Testing Business Ideas : A Field Guide for Rapid Experimentation

This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. Glossary : page 330-332.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space…

Buku hibah The Asia Foundation

Blue ocean shift : beyond competing : proven steps to inspire confidence and …

Edition

-

ISBN/ISSN

9780316314046

Collation

322 p. ; 24 cm.

Series Title

-

Call Number

658.802 Kim b

The digital transformation playbook : rethink your business for the digital age

Edition

-

ISBN/ISSN

9780231175449

Collation

278 p. ; 24 cm.

Series Title

-

Call Number

658.4062 Rog d

Creativity in product innovation

Edition

-

ISBN/ISSN

9780521002493

Collation

-

Series Title

-

Call Number

658.57 Gol c

Storytelling in design : defining, designing, and selling multidevice products

Edition

-

ISBN/ISSN

9781491959428

Collation

-

Series Title

-

Call Number

005.437 Dah s

Lean customer development : building products your customers will buy

Edition

-

ISBN/ISSN

9781492023746

Collation

218 p. ; 23 cm.

Series Title

-

Call Number

658.834 Alv l

Contagious: rahasia di balik produk dan gagasan yang populer

Edition

-

ISBN/ISSN

9786020307664

Collation

297 p.

Series Title

-

Call Number

658.575 Ber c

Manajemen Kualitas Produk dan Jasa

Edition

-

ISBN/ISSN

9799015715

Collation

xiii, 253 p. ; 24 cm.

Series Title

-

Call Number

658.575 Yam m

Blue ocean strategy : how to create uncontested market space and make the com…

Edition

-

ISBN/ISSN

9781591396192

Collation

-

Series Title

-

Call Number

658.802 Kim b

People and products : consumer behavior and product design

Edition

-

ISBN/ISSN

9781138812253

Collation

311 p. ; 24 cm.

Series Title

-

Call Number

658.8342 Kim p

The creative economy : how people make money from ideas

Edition

-

ISBN/ISSN

9780141977034

Collation

280 p. ; 20 cm.

Series Title

-

Call Number

658.4063 How c

Managing creativity and innovation : practical strategies to encourage creati…

Buku hibah The Asia Foundation