Lean branding : creating dynamic brands to generate conversion

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…

Strategic management of technological innovation. Sixth Edition

Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the b…

Innovation Management and New Product Development. Fourth Edition

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Innovation management and new product development. Fifth Edition

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Testing Business Ideas : A Field Guide for Rapid Experimentation

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how syste…

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space…

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Blue ocean shift : beyond competing : proven steps to inspire confidence and …

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, a…

The digital transformation playbook : rethink your business for the digital age

A practical action plan for businesses seeking to adapt and grow in today's digital market.

Creativity in product innovation

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templ…

Storytelling in design : defining, designing, and selling multidevice products

By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this volume explores why storytelling matters and how to apply it to multi-device design projects and to an organization.

Lean customer development : building products your customers will buy

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, dete…

Contagious: rahasia di balik produk dan gagasan yang populer

Apa yang Menjadikan Sesuatu Populer? Kalau menurut Anda iklan, coba pikir lagi. Orang tidak mendengarkan iklan; mereka mendengarkan teman. Tapi, kenapa orang bicara lebih banyak tentang produk dan gagasan tertentu dibanding yang lain? Kenapa sejumlah cerita dan rumor lebih tersebar? Dan apa yang menjadikan konten online mewabah? Jonah Berger mengungkapkan ilmu rahasia di balik getok tular dan t…

Manajemen Kualitas Produk dan Jasa

Edition

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ISBN/ISSN

9799015715

Collation

xiii, 253 p. ; 24 cm.

Series Title

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Call Number

658.575 Yam m

Blue ocean strategy : how to create uncontested market space and make the com…

Edition

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ISBN/ISSN

9781591396192

Collation

-

Series Title

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Call Number

658.802 Kim b

People and products : consumer behavior and product design

By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

The creative economy : how people make money from ideas

Britain makes more money from music than from its car industry. Howkins explores how we can harness creativity and the industry it sustains to our interests. This book is not about information and the information society, but about basic matters.

Managing creativity and innovation : practical strategies to encourage creati…

Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include: Generating new ideas and re…