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Found 1 from your keywords: author=Bland, David J.

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Testing Business Ideas : A Field Guide for Rapid Experimentation

Osterwalder, Alexander Bland, David J.Papadakos, Trish Smith, Alan

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how syste…

Edition: -
ISBN/ISSN: 9781119551447
Collation: 348 p. ; 19 cm.
Series Title: The Strategyzer Series
Call Number: 658.4034 Bla t

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