Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Author(s)

Mauborgne, Renee - Personal Name
Kim, W. Chan - Personal Name

Grade (for Thesis)

Edition

Call Number

658.802 Kim b

ISBN/ISSN

9781591396192

Subject(s)

Classification

658.802

Series Title

GMD

Text

Language

Publisher

Harvard Business Review Press

Publishing Year

2010

Publishing Place

Boston

Collation

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