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Marketing for hospitality and tourism. Seventh Edition
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9781292156156
- Collation
- 658 p. ; 29 cm.
- Series Title
- -
- Call Number
- 647.9406 Kot m
Hospitality marketing : an introduction. Third Edition
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.
- Edition
- Third Edition
- ISBN/ISSN
- 9781138927483
- Collation
- 410 p. ; 25 cm.
- Series Title
- -
- Call Number
- 647.9406 Bow h
Marketing for Hospitality and Tourism. Sixth Edition
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780133382129
- Collation
- 682 p. ; 30 cm.
- Series Title
- -
- Call Number
- 647.9406 Kot m
Marketing communications in tourism and hospitality : concepts, strategies an…
This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.
- Edition
- -
- ISBN/ISSN
- 9780750682770
- Collation
- XX, 300 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.8 Mcc m
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