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Found 1 from your keywords: author=Bowen, John T.

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Marketing for Hospitality and Tourism. Sixth Edition

Kotler, Philip Bowen, John T.Makens, James C.

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…

Edition: Sixth Edition
ISBN/ISSN: 9780133382129
Collation: 682 p. ; 30 cm.
Series Title: -
Call Number: 647.9406 Kot m

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