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Marketing for Hospitality and Tourism. Sixth Edition
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780133382129
- Collation
- 682 p. ; 30 cm.
- Series Title
- -
- Call Number
- 647.9406 Kot m
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