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Found 1 from your keywords: author=Bowie, David

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Hospitality marketing : an introduction. Third Edition

Buttle, Francis Brookes, Maureen Bowie, David Mariussen, Anastasia

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

Edition: Third Edition
ISBN/ISSN: 9781138927483
Collation: 410 p. ; 25 cm.
Series Title: -
Call Number: 647.9406 Bow h

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