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Found 2 from your keywords: author=Brookes, Maureen
cover
Hospitality marketing : an introduction. Third Edition
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Buttle, FrancisBrookes, MaureenBowie, DavidMariussen, Anastasia

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

Edition
Third Edition
ISBN/ISSN
9781138927483
Collation
410 p. ; 25 cm.
Series Title
-
Call Number
647.9406 Bow h
cover
Entrepreneurship in Hospitality and Tourism : a Global Perspective
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Brookes, Maureen

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the vari…

Edition
-
ISBN/ISSN
9781910158289
Collation
212 p. ; 25 cm.
Series Title
-
Call Number
658.421 Bro e